03.16.10 Discovering Truly Instant Feedback at SXSW 2010
By Ryan (twitter.com/ryanathompson)
We’ve all heard plenty about “instant feedback” and “reputation management” via social media.
During the sessions, panels, workshops and keynotes of SXSW 2010 in Austin, I truly experienced instant feedback.
SXSW smartly and prominently displayed Twitter hash tags for every session. With many more folks in the audience with laptops than without, audience members quickly took to Twitter for positive….and negative…feedback. It was incredible to experience a “Nielsen Rating” like survey (you know – the up / down metered real-time voting) with ALL the critics STILL in the room!
A Couple of examples – read through a few of the tweets:
Example – Negative Audience Engagement
The Viral Lift – Social and Viral Advertising
What was framed as an innovative session on the role of viral spread of media and capitalizing on social advertising become a bland PowerPoint-driven sales pitch for BuzzFeed and StumbleUpon. I’m certain this wasn’t the presenters intent and in all fairness, I did learn some things about these tools but that wasn’t the promise and the audience quickly disengaged.
Example – Positive Audience Engagement
Gary Vaynerchuk Keynote
Gary Vaynerchuk, author of the recent best seller “Crush It” really engaged the audience. In fact, the massive screens (used in the previous example for Powerpoint) showed real time feedback on the session’s hash tag (#refreshgary). Gary gets it – and was willing to walk his talk and stand before the audience as real-time feedback was broadcast around him.
What an incredible experience in a living focus group measuring audience engagement.
What do you think? Continue the discussion at twitter.com/ariamedia or twitter.com/ryanathompson.
02.08.10 Texas Consumer Advocate Selects Ariamedia
For Immediate Release: February 08, 2010
ADDISON, Texas — The Cities Aggregation Power Project (CAPP) has named Ariamedia as its public relations and marketing agency of record. The agency is charged with expanding public awareness of CAPP and building grassroots support for its efforts to lower the cost of electricity in Texas by influencing public policy on energy deregulation.
CAPP is a statewide non-profit corporation that pools public sector purchasing power to negotiate lower and more stable prices for its more than 100 Texas city and other political subdivision members. CAPP is dedicated to reducing the cost of electric power for cities and their residents by promoting a more transparent, competitive marketplace.
A wealth of reputable public data conclusively supports CAPP’s case that Texas deregulation has failed to live up to its promise. A survey by www.whitefence.com has found that Houston and Dallas ranked second and fourth respectively for highest priced electricity among major U.S. cities. The most recent federal data cites average residential rates in Texas as 53.1 percent higher than in Louisiana, and 44.7 percent higher than in Oklahoma. The Texas Public Utility Commission has reported in a recent study that residential electricity prices among deregulated Texas suppliers were nearly 30 percent higher than the national average.
Ariamedia is an interactive marketing agency and a public sector leader for strategy, insight, branding, and interactive marketing. It crafts and places marketing communications to attract and engage qualified audiences and to retain and grow high value relationships. Its current clients include the Cities of Allen, Carrollton, Murphy and Southlake, and the Dallas Office of Economic Development and McKinney Economic Development Corporation. The firm has been serving its clients since June, 2000.
Contacts
Ariamedia
Tony Passarello, 214-528-5670
http://www.ariamedia.com
or
CAPP
R.A. Dyer, 512-322-5898
http://www.capptx.com
10.09.09 Ariamedia to host exclusive private party at ZINC during ICSC 2009
ICSC’s annual “Texas Conference and Deal Making” is the premier convention for the real estate development community. Ariamedia will host an exclusive, private reception during the event on 11/3 at ZINC, San Antonio’s hottest wine bar on the Riverwalk.
Want to attend? Shoot us a direct message on Twitter: @Ariamedia
09.27.09 Ariamedia’s Passarello interviewed on brand strategy and process
As Agency of Record for City of Murphy, Texas, Ariamedia is executing a rebranding of the community as a first step in a long-term marketing strategy. Recently, Ariamedia’s Chief Strategy Officer, Tony Passarello, was interviewed by the local newspaper on the importance of branding, the strategy behind it, and the process by which citizen and community participation is collected. An excerpt of Passarello’s comments follows:
“The logo should reflect the uniquely beneficial aspects of Murphy’s community character,” said Ariamedia’s chief strategy officer Tony Passarello. “This is determined through a process that has so far strongly considered the input of three focus groups and two online surveys among Murphy residents, as well as feedback from Mayor Bret Baldwin, the city council and its open forum, and the board of the Murphy Economic Development Corporation 4A.”
Passarello said his sense of Murphy so far is, “Murphy is an engaged, connected, well-educated and diverse community of independent-minded, enterprising, and unpretentious citizens. It delivers a uniquely sustainable balance of close-in suburban convenience and country lifestyle that makes it a great place to raise children, but welcomes families at every stage of life and merchants who embrace its values.”
Look for the City’s new branding in late 2009 and read the full article here.
Thoughts, Comments, Input? Talk with us on Twitter: @Ariamedia
09.24.09 Ariamedia to host exclusive reception at Dallas Center for the Performing Arts
Ariamedia will host an exclusive reception for clients, guests and friends on September 30th at the Dallas Center for the Performing Arts Preview Center. Just days before the grand opening, guests will hear from Arts executives on the impact and vision for arts and culture in Dallas.
09.07.09 The Social Media Revolution
Great video animation packed with statistics on the evolving use of social media and the relevance in the marketplace
