As Agency of Record for City of Murphy, Texas, Ariamedia is executing a rebranding of the community as a first step in a long-term marketing strategy. Recently, Ariamedia’s Chief Strategy Officer, Tony Passarello, was interviewed by the local newspaper on the importance of branding, the strategy behind it, and the process by which citizen and community participation is collected. An excerpt of Passarello’s comments follows:
“The logo should reflect the uniquely beneficial aspects of Murphy’s community character,” said Ariamedia’s chief strategy [...]
