Ariamedia’s Passarello interviewed on brand strategy and process
As Agency of Record for City of Murphy, Texas, Ariamedia is executing a rebranding of the community as a first step in a long-term marketing strategy. Recently, Ariamedia’s Chief Strategy Officer, Tony Passarello, was interviewed by the local newspaper on the importance of branding, the strategy behind it, and the process by which citizen and community participation is collected. An excerpt of Passarello’s comments follows:
“The logo should reflect the uniquely beneficial aspects of Murphy’s community character,” said Ariamedia’s chief strategy officer Tony Passarello. “This is determined through a process that has so far strongly considered the input of three focus groups and two online surveys among Murphy residents, as well as feedback from Mayor Bret Baldwin, the city council and its open forum, and the board of the Murphy Economic Development Corporation 4A.”
Passarello said his sense of Murphy so far is, “Murphy is an engaged, connected, well-educated and diverse community of independent-minded, enterprising, and unpretentious citizens. It delivers a uniquely sustainable balance of close-in suburban convenience and country lifestyle that makes it a great place to raise children, but welcomes families at every stage of life and merchants who embrace its values.”
Look for the City’s new branding in late 2009 and read the full article here.
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