Archive for the ‘Interactive Marketing’ Category

Ariamedia is proud to announce the release of the City of Dallas’ new economic development web presence.

“Our newly-designed web site is built from the user’s perspective, offering a more intuitive and engaging experience,” said Karl Zavitkovsky, Director of the City of Dallas Office of Economic Development. “The site plays a critical role in Dallas’ economic development effort and the fresh and dynamic new look allows us to present the valuable [...]

Ariamedia will host an exclusive reception for clients, guests and friends on September 30th at the Dallas Center for the Performing Arts Preview Center. Just days before the grand opening, guests will hear from Arts executives on the impact and vision for arts and culture in Dallas.

Today I came across a very well thought out campaign (via Organic) from T-Mobile. What’s interesting about this campaign is that it was very intentionally designed to be captured by onlookers, using phones, camcorders, etc., not a professional camera crew with a $50k rig. What stands out is the campaign’s approach. It’s not some manufactured movement that feels forced. It was simple, well executed, and beautifully [...]

By Tony Passarello, Senior Associate with Ariamedia

Among companies that were considering relocation before the economy took a U-turn, the intuitive reaction is often to postpone the move indefinitely.  After all, there’s enough uncertainty already and the potential carrying costs for unsold homes of relocated executives only raises the ante.

For companies that still have the cash or credit lines to fund a corporate relocation, though, there’s good reason to take a counter-intuitive tack.

A commercial real estate market [...]

Ariamedia’s CEO Ryan Thompson was interviewed this morning on KRLD CBS News Radio (1080am in Dallas) to share our views on the economy and how to thrive during it.

Here’s our take on how to Thrive in today’s economy:

1.  Review your target markets segments.  Are they more economically stable than others?  Do you have customers in market segments with which you can tell a compelling value proposition?  If so, expand your marketing to those groups and write a case history to [...]

By Tony Passarello, Guest Author and Strategic Advisor to Ariamedia

The grim economic news of recent weeks doesn’t table the need to grow your enterprise; it only heightens the sense of urgency to do so and provides a sharp context within which to re-tool your growth strategies.

It should not go unforgotten that plenty of fortunes were made during the Great Depression. Those with cash snapped up tangible assets for cents on the dollar. Construction of factories and skyscrapers stopped, but makers [...]