08.20.09 Rob Henderson joins Ariamedia as Senior Account Manager
Rob Henderson has joined Ariamedia, the interactive marketing agency, as Senior Account Manager. He most recently served as Account Supervisor at Razor Business Strategy, also in Addison. His previous experience also includes roles as Account Supervisor for Innovative Management Solutions on its PepsiCo brand accounts and as Senior Account Executive at Brierly & Partners on accounts including United Airlines and the Hertz #1 Club.
Henderson brings to his new role a record of proven performance for increasing traffic, acquisition, retention, cost savings and revenue over more than a decade of direct marketing and relationship marketing initiatives. His responsibilities at Ariamedia include development and implementation of growth strategies for clients including economic development agencies, municipal governments, and public events.
Ariamedia, founded in 2000, is a leader in public sector for communications strategy, insight, branding, and interactive marketing. Its clients include the City of Dallas Office of Economic Development, Town of Addison, City of Allen, City of Southlake, McKinney Economic Development Corporation, City of Murphy, and the City of Carrollton.
03.20.09 Addison Airport retains Ariamedia for website redesign
Addison Airport, one of the nation’s busiest general aviation airports, has chosen Ariamedia to strategize, concept and redesign the airport’s primary website (www.addisonairport.net).
Ariamedia will focus on defining and promoting the goals of the airport through the redesign to complement Addison Airport’s overall marketing initiatives.
03.18.09 Life Is For Sharing
Today I came across a very well thought out campaign (via Organic) from T-Mobile. What’s interesting about this campaign is that it was very intentionally designed to be captured by onlookers, using phones, camcorders, etc., not a professional camera crew with a $50k rig. What stands out is the campaign’s approach. It’s not some manufactured movement that feels forced. It was simple, well executed, and beautifully genuine.
Although rare, viral can be intentional.
03.16.09 Why Visionary Companies are Relocating in the Recession
By Tony Passarello, Senior Associate with Ariamedia
Among companies that were considering relocation before the economy took a U-turn, the intuitive reaction is often to postpone the move indefinitely. After all, there’s enough uncertainty already and the potential carrying costs for unsold homes of relocated executives only raises the ante.
For companies that still have the cash or credit lines to fund a corporate relocation, though, there’s good reason to take a counter-intuitive tack.
A commercial real estate market reeling from vacancies is offering big incentives for new owners and tenants.
Rising unemployment has made it an employers’ market, with plenty of experienced and highly motivated talent eager to work for very competitive wages.
Municipalities reeling from layoffs and business closures are more likely to employ tax and other concessions to replace lost jobs.
A residential real estate market glutted with great homes at great prices means that relocated executives get a windfall bonus with the purchase of a home in their new hometowns.
The bottom line is that companies with a long view vision and the wherewithal to act on it have an unprecedented upside to making a strategic move.
02.18.09 Ariamedia CEO to speak at SBA event
Ariamedia founder and CEO Ryan Thompson will be a keynote speaker at Locally Grown, a national business growth event operated by the US Small Business Administration. Thompson will speak on entrepreneurship during week one of an eight week program.
02.13.09 City of Mckinney’s EDC selects Ariamedia for interactive engagement
Mckinney Economic Development Corporation has selected Ariamedia to build a leading-edge web presence to build business in the McKinney Texas areas.
